UX Skills for Business Strategy

UX Skills for Business Strategy provides a clear, practical, outcome-driven framework for connecting user experience design, product strategy, and business strategy, linking UX decisions directly to your company's bottom line.

Torrey Podmajersky had the idea for this book from her work to identify UX Content Design skills, but knew it could be much bigger. She invited co-authors Maya Joseph-Goteiner and Kim Mats Mats to bring broader UX perspectives and expertise. Together, they made this unique “wine-pairing guide” to equip you to speak confidently about the business impacts each of your UX skills could make—and to use the UX skills most likely to make the business impacts you need.